Making dairy loans simple,
secure and scalable
Ready to transform rural finance?
We work with lenders, dairy
unions, and farmers across India.
Making dairy loans simple,
secure and scalable
Ready to transform rural finance?
We work with lenders, dairy
unions, and farmers across India.
Whom we serve
Dairy farmers
Dairy farmers
Finance that fits your needs.
- Access cattle loans, sachet loans, and doorstep banking services
- Minimal paperwork and village-level support
- Fast, secure, and reliable credit even without a formal credit history
Dairies and milk unions
Dairies and milk unions
Strengthen farmer loyalty. Increase milk procurement.
- Integrated access for farmers to credit, banking and insurance
- Extended through a single partner in existing supply chain
- Drive trust, improve retention and boost productivity without operational complexity
Lending institutions, NBFCs and banks
Lending institutions, NBFCs and banks
Unlock a high-demand, low-risk lending segment.
- Tap into India’s underserved dairy finance market
- Data-driven credit scoring (mooScore™), automated repayments (DAS/NACH), and strong execution
- Expand rural reach with reduced risk and faster turnarounds
mooPay at a glance
mooPay is India’s first full-service financial platform designed for the dairy ecosystem.
- We simplify access to credit, banking, and financial services for farmers – many of whom are new to credit and face challenges, such as the lack of formal documents or credit history.
- For dairy processors and unions, mooPay helps improve milk procurement and farmer loyalty by integrating finance directly into the supply chain.
- Lenders gain access to a low-risk rural segment through alternative credit scoring (mooScore™), automated repayments and strong field support.
By bridging the gap between rural livelihoods and formal finance, mooPay strengthens the entire dairy value chain.
Learn how mooPay is unlocking credit access across India’s dairy economy.
Our services
Farm improvement loan
Sachet
loans
Bank account
opening
Cash deposits & withdrawals (AEPS)
Farm improvement loan
Sachet
loans
Bank account
opening
Cash deposits & withdrawals (AEPS)
We’re driving financial inclusion at the grassroots. 51% of our customers are women borrowers.
Our reach vs impact
Market access through parent & sister companies
Reach
Villages covered
0
Repeat customers
0
%
Dairies serviced
0
+
Avg. cattle loan
₹
0
L
Trusted banks & NBFCs
0
Indian states
0
Impact
Disbursed in loans
₹
0
CR+
Loans Financed
0
Farmers got cattle loans
0
Cattle Insured
0
Accounts via agent banking
0
+
Disbursed to women borrowers
₹
0
CR+
Reach
Impact
Created the most comprehensive dairy value chain platform
0+
Farmers impacted
0+
Cattles registered
0+
Collection centers digitized
0+
Chilling centers digitized
₹0CR+
Direct farmer payment disbursed
0+
Customers
0 LPD
Milk procurement digitized
Farmers impacted
0
+
Cattles registered
0
+
Collection centers digitized
0
+
Chilling centers digitized
0
+
Direct farmer payment disbursed
₹
0
CR+
Customers
0
+
Milk procurement digitized
0
LPD
Learn more about our tried-and-tested proprietary credit risk score tailored for India’s dairy farmers.
Learn more about our tried-and-tested proprietary credit risk score tailored for India’s dairy farmers.
The promise of value
For dairy farmers
For lending institutions
For dairiesand milk unions
For dairy farmers
- Easy access to cattle loans without paperwork hassles or bank visits
- Simple repayments deducted from milk payments (DAS) or collected by our trusted field agents
- Quick loans disbursed under 48 hours, with minimal delays
- No credit history needed, as mooScore™ uses your milk pouring data to assess eligibility
For dairies and milk unions
- Stronger farmer loyalty, as credit tied to milk supply increases retention
- Higher milk procurement volumes, as farmers invest in productivity
- Fully traceable and digital loan journeys, ensuring transparency
- Seamless repayment integration via DAS/NACH ensures minimal operational friction
For lending institutions, NBFCs and banks
- Data-backed underwriting via mooScore™, reducing risk
- End-to-end digital workflows, from application to disbursal and collection
- High-touch rural agent network ensures on-ground support and monitoring
- Built-in repayment security via embedded dairy deductions ensures consistent collections
For dairy farmers
For dairies and milk unions
For lending institutions
Awards
Success stories & testimonials
I started with just 4 cattle. With 4 back-to-back loans from mooPay, I now own 14. My milk income has grown so much I had to hire help. mooPay didn’t just give me credit - they helped me build a business.
Amaresha V -
Madanaikanahalli
Earlier, getting a loan meant weeks of running around. With mooPay, I got my loan in just 4 days. I bought a high-yielding cow and my income grew instantly. The repayments happen directly from my milk payments- no stress, no delays.
Mallaraju -
Kulugere
As a woman managing both my home and cattle, I never imagined taking a loan by myself. But mooPay made it simple. They checked my eligibility, helped with insurance, and repayments happen automatically from my milk earnings. It’s given me real independence.
Parvathamma -
Madanahalli
I always wanted to modernize my dairy. mooPay helped me get a cattle loan and later supported me in buying cow mats and a water trough. Their digital, fast process helped me grow faster than I expected.
Saraswathamma -
Hebere
When I lost my cow suddenly, mooPay’s support was a lifesaver. They had helped me get insurance, and the claim came through quickly. I was able to buy another cow and continue my dairy without disruption.
Ashwath -
Hebere
I had never taken a loan before and was scared of the process. mooPay used my milk records to check eligibility and gave me a loan right in my village. I now own a healthy cow and a steady income.
Kamlesh Mali -
Hurda
I used to depend on others for money decisions. But with mooPay, I took a cattle loan on my own and now manage everything independently. It feels empowering to grow something that’s truly mine.
Pooja -
Madera
mooPay trusted me not once, but three times. With every on-time repayment, they increased my loan amount. I’ve grown from 2 cows to 8, and all repayments are smoothly managed through milk deductions.
Radheshyam Kumawat -
Kalyanpura
I thought loans were only for big farmers. But mooPay gave me a cattle loan using just my Aadhaar and milk records. Now I have a cow, a stable income, and renewed confidence in my future.
Kamla Devi -
Taswariya
Thanks to mooPay, I grew my herd and also bought a chaff cutter and milking machine. These save me nearly two hours daily, which I now enjoy with my family. Managing the dairy feels easier and more fulfilling.
Krishna Jat -
Borda Bavriya